1. Could you tell us the foundation story of your brand?
Our company, whose founding story started in 1972, became a partner to the leading companies of the textile industry in Turkey at the first stage and then exported to 56 countries in the world by creating its own export portfolio. Our company, which has added other service sectors related to textile among our targets over time, has decided to use its experience and knowledge on textile products for cleaning products and to reach corporate customers in the first place.
In 2003, we took the first step for the textile cleaning processes of corporate companies with the installation of laundry. We have created the "DRY CLEAN EXPRESS" brand and concept with the idea of providing the best service to individual customers in 2006, 3 years after the first laundry establishment, by continuing our activities in this sector with success. In a short time, the efforts to meet the needs in the sector gained momentum with the opening of new branches.
The brand value of Dry Clean Express placed in the first place in a short time; It was ensured by providing qualified and high quality service with the latest technology equipment and professional staff included in the concept. Being aware of how difficult it is to serve our conscious and modern people today, we continued our activities without interruption and were awarded the "DRY CLEAN EXPRESS" 2011 - 2012 - 2013 - 2014 - 2015 - 2016 - 2017 consecutive GOLD BRAND award.
2. Dry Clean Express impresses with its success, what is the secret of its success?
The success of DRY CLEAN EXPRESS comes from being a brand that respects its values, provides conscious, responsible and continuously developed service while preserving the new breath and excitement it has brought to the dry cleaning industry.
For us, franchising means not only to expand our network, but also to adopt our quality standard to end users and to lead the way in eliminating the misconception created when dry cleaning is mentioned.
Building relationships with our franchise candidates on solid foundations gives us the key to success. Our belief in our work has ensured the continuity of this success.
3. Could you tell us about the ORGANIC DRY CLEANING technology you brought to the industry?
Organic dry cleaning; It is completely ecological, human and environment friendly. In addition to not harming the clothes, it has the feature of renewing the clothes in every wash. This technology, which has revolutionized Dry Cleaning, provides color and texture vitality in every wash, unlike traditional dry cleaning systems. In addition, since the system does not require distillation, it provides water and energy savings up to 9000 TL per year. Thanks to the pure silicon it contains, it eliminates the risk of damaging expensive clothes such as evening dresses, fur, silk, leather and cashmere. We are proud of having brought this technology, which is economical as well as ecological, to our country.
4. Can I get information about the number of branches in Turkey and where they are located?
Currently, we have the largest dealer network with 96 branches. Istanbul is at the top of the list in terms of the number of branches, as well as places where we open 4 branches in many regions from east to west of Anatolia, even in the same Anatolian province (eg Kahramanmaraş). The provinces that follow Istanbul are Ankara, Izmir, Bursa and Antakya. This success has been proven with the awards given by TTKD.
5. How is the interest of the investor in your sector?
We are happy that the interest in our sector has increased. We hope and think that the dry cleaning sector, which we think will have a significant share in the Turkish market, will also be a favorite of investors. Fairs and organizations on a sectoral basis allow us to meet with new investors and entrepreneurs. In our country, where no training and standard for dry cleaning has yet been determined, the Dry Clean Express family, which is the industry leader, has a significant responsibility. We invite you to business partnerships with the opportunities we offer to investors and young entrepreneurs.
6. Do you think Franchising will make the entrepreneur gain or lose anything?
Franchising system; Along with a brand that has been tried, proven and well-known before, it gives the entrepreneur a corporate identity as well as using the techniques and procedures of the operating system. It ensures that they have national and international standards and quality together with the brand. It helps to minimize the risks and management problems that small businesses will encounter by acting in partnership with the franchisor. The franchisor's techniques are used in finding, recruiting and placing quality personnel. The franchisee provides training services and expert personnel support to the franchisee. Especially in our sector, the biggest problem is the supply of qualified masters of the business owner, in this sense, we fully meet the scope of franchising. The franchising system eliminates the loneliness of the entrepreneur and reduces the risks of starting his own business. While there are many more advantages that franchising brings to the investor, we, as Dry Clean Express, do not think that the system makes them lose. Since we are solution partners to the problems that may arise, we prove our faith and trust in our work by standing next to our Franchisees, not against them.
7. What kind of privileges do you have for your customers to leave satisfied, what makes you different?
I can say that what makes us different is that we fulfill the requirements of the service sector. Until now, customers have gotten used to receiving the service provided to them and have not been conscious of the service they should have. The fact that there are dry cleaners under the stairs in the sector has actually made it easier for us to show our difference. While determining our quality standards, we took into account the gaps in the sector and gained a reputation for dry cleaning. In the dry cleaning business, which requires serious operation and technical equipment, we ensure stability in success with our franchise model. Our brand, which has the best concept and equipment in the industry, gives our franchisee candidates the right to A+ service by supporting them in site selection, region guarantee and supply of masters.
8. What are your future goals and projects?
We have the desire to carry our brand, which has received the necessary appreciation in our country, to higher levels. Our future goals include creating our branch network all over Turkey and adopting our corporate identity in all our provinces. Continuously improving our customer service and relationship management and infrastructure is one of the main activities we do to achieve our goals. Our vision is to represent the prestige of our brand and our commercial and cultural richness in the best way in world markets.
9. Finally, is there anything you would like to add?
As the industry leader, we promise success and stability to our entrepreneurs who want to invest or start their own business. We are giving you the opportunity to establish a profitable and modern dry cleaning store professionally, which we think will increase its value even more in the future.
