As a company, do you plan to open new branches with the franchising method in 2017?
What are your goals for franchising? As DRY CLEAN EXPRESS, we aim to complete 2017 with at least 100 branches. In the next year, we plan to focus on our foreign investments and move forward to become Europe's No. 1 Dry Cleaning Specialist. We want to spread and promote our brand and service quality all over the world by giving master franchises abroad. At least 1 branch in each province and our efforts to promote our brand all over the world continue without slowing down.
Could you tell us about the benefits of the franchising method for your brand? What criteria do you give importance to when franchising?
To grow with the franchising system; It contributes positively to brand awareness in increasing the number of customers we reach and the region we dominate. Creating each link of the chain with the same devotion to expand our network is actually the biggest investment that has been made to the brand. If you invest in the system; The system also ensures the permanence of the brand. It is necessary to keep this system sustainable by keeping up with the developing and changing values and technologies without breaking the standards. For this reason, it is very important for our franchisee candidates and partners to be in accordance with our corporate culture and principles, as per our brand standard. of a brand; Being able to benefit the brand manager depends on identifying the gap of the system or service and providing what is required.
Can you evaluate the effects of the franchising method on the growth and development of brands?
In recent years, very rapid growth has taken place in the service sector. This growth is controllable and auditable for brands with a growth system and standards. The positive effect of the franchise method on the growth and development of brands is related to the brand's having these two basic qualities: The system being standard and being auditable. It is about drawing the standards (equipment, personnel supply, training, technical setup, marketing and management strategies) that a system established for the DRY CLEAN EXPRESS brand gives the same service quality everywhere. To ensure continuous customer satisfaction is to speak a common language. In the same way, it has a very positive effect on the brand in order to periodically audit this system, develop it, identify the needs and eliminate the deficiencies.
